The Atalanta Stores are the official retail stores of the blue & black football club, a veritable “paradise” for Atalanta fans where they can indulge in the purchase of exclusively original products, dedicated to their team. Customers are spoiled for choice: from the official competition jerseys to the official team flags and key chains, from sheets to blankets, from swimwear to beach towels, from glasses to watches, in addition to everything an Atalanta fan could possibly need to decorate their table, along with products created for our four-legged friends.
The main store was inaugurated at the Oriocenter Shopping Center on 30th October 2012 in the presence of team President Antonio Percassi, Federica Percassi - the godmother of Atalanta events - and Glenn Stromberg, one of the most popular former Atalanta players beloved by Bergamo fans.
The first Atalanta store was opened in Rovetta (Bergamo), home to the team’s training camp, on 7th July 2011. The “black & blue cottage”, which remained in the Upper Seriana Valley until the end of August before moving on to the Bortolotti athletic center in Zingonia, will return permanently to Rovetta in July of this year, to become the training camp’s Temporary Store.
The Temporary stores also hosted the first two editions of the “Città Nerazzurra” event, dedicated to families, organized by the club at the end of the football season in the heart of Bergamo. Shops with 200 square meters of retail space offering truly original products with the Atalanta B.C. insignia: from kitchen furnishings to refrigerators and wall lamps made with the nose of a car.
To satisfy Atalanta fans throughout Italy, in Spring 2012 the Atalanta Bergamo Football Club officially launched the e-commerce site store.atalanta.it to allow fans of the black and blue team to purchase team merchandise from the comfort of their own home.